Unlock Your Auto Repair Shop's Full Potential with Paradigm Consulting

Transform Your Team into Sales Experts

At Paradigm Consulting, we specialize in sales training designed exclusively for auto repair shops. We help your team maximize the potential of every customer interaction—whether in person, over the phone, or via email. Our tailored training empowers your entire staff to think like salespeople, identify customer needs, and confidently upsell additional services your customers may not even know they need.

What We Offer:

  • Customer-Centered Sales Training: Equip your team to spot opportunities for upselling and cross-selling.

  • Office Staff Excellence: Learn how to handle calls, respond to emails, and schedule appointments effectively.

  • Sales Process Optimization: Increase the dollar value of every appointment with proven techniques.

Meet Your Trainer: Aldo Gomez

Aldo Gomez brings years of experience in the auto repair industry and has helped hundreds of businesses boost their sales. His engaging and actionable training methods are proven to drive results, with clients often seeing a 10-30% or more improvement in repair sales and volume.

Let me briefly share my story so you know I’m not just practicing on you! This isn’t about me, though—it’s about helping you grow. Fair enough?

My parents moved to the U.S. from Tijuana, Mexico, in 1968. You’ve probably heard of Tijuana—the birthplace of the margarita, the Caesar salad, and home to the world’s busiest border crossing. They started out working in carnation fields, learning English at night school. Eventually, they worked for themselves—my dad as a landscaper and my mom as a house cleaner. Not the most glamorous careers, but they never complained. They taught us to embrace hard work and be proud of whatever we did.

I grew up speaking Spanish at home and learned English at school. I graduated high school, earned an AA degree at a community college, and followed my parents’ philosophy of hard work.

From a young age, I worked alongside my dad, at my uncle’s upholstery shop, as a fast-food cashier, parts manager, and construction project manager. But it wasn’t until I became a service advisor that I found my true calling: sales.

With strong work ethic, good manners, and a positive attitude, I discovered how easily I could connect with people. Clients appreciated my help, whether I was selling car repairs, managing projects, or simply making their day easier.

In 2018, the company I worked for provided sales training that changed my perspective. My trainer showed me that sales is about people and processes—not just charisma. I learned to use psychology and emotional intelligence to guide customers toward the best decisions for them. The keys were a strong philosophy, mastering the process, and being genuinely interested in people—plus good old-fashioned hard work.

Soon, I was helping colleagues with their sales, giving speeches at high schools, and even supporting my wife in her customer service role. My passion for sales grew, fueled by reading books by Zig Ziglar and Tom Hopkins, studying negotiation and psychology, and listening religiously to Jim Rohn.

In 2024, I founded Paradigm. It started humbly—just me and one client. Drawing on years of experience and a commitment to continuous learning, I became a 1099 contractor for the sales company that trained me. I worked with clients across industries, testing and refining my methods. My obsession with sales led me to teach everything from automotive repair sales to biological testing facilities. I realized I could train anyone in the right business to succeed.

Are you ready to take your skills to the next level?

STUDENTS – TOTAL 53 People – 15 companies, Over 3 Years and 7,500 hours training!

2021 (5)

Autoexcel

Cole Barrett

iAutohaus

Jon X

Zimmerman

Steve Sheriff

Ken Mckean

Aiden Roberts

2022 (21 New)

iAutohaus

Trent Pfauser

Jimil Everette

Autoexcel

Matthew Atwood

Corechem

John Rippentoe

Randy Holt

Benjamin Holt

Kim Scroggins

Andrea Holt

Aundrea Devore

Clayt Holt

Hoover Automotive

David Farino

Bailey Calkins

Marin Automotive

Sheyla Costa

Pedro Feliciano

Daniel Costa

Art Ochoa 

Angel Perez

Joel Iglesias

Second Chance

Carrie Diamond

Jon Storms

Zimmerman

Steve Sheriff

Ken McKean

Bill Latchew

2023 (26 new)

A+ Auto and Diesel

Jose Maldonado

Alarm N/E

Nate Bettis

James Curtiss

Tom Gagliardo

Tyler Santos

Asmark

Brian Mason

Matt Bristow

Autoexcel

Matthew Atwood

Corechem

John Rippentoe

Randy Holt

Benjamin Holt

Kim Scroggins

Andrea Holt

Aundrea Devore

Clayt Holt

DB Services

Jared Ellison

Madison May

Jacqueline Doe

Fibertech

Brent Rasche

Eric Mendel

Tabitha Devasier

Natalie Young

Landon Stone

Clint Obermier

Dylan Genet

Germantown Aesthetics

Jana Fletcher

Angie Plowman

Ashleigh Brown

Jackie Foster

Cristina Camacho

Erica Edwards

Laguna Niguel

Daniel Wallis

Marin Automotive

Sheyla Costa

Pedro Feliciano

Daniel Costa

Art Ochoa 

Angel Perez

Joel Iglesias

Matthews Mobile

Jesse Matthews

Second Chance

Carrie Diamond

Jon Storms

Mark Blair

Specialty Transport

Malachi Green

2024 (1)

A+ Auto and Diesel

Jose Maldonado

Alarm N/E

Nate Bettis

James Curtiss

Tom Gagliardo

Tyler Santos

Autoexcel

Matthew Atwood

Corechem

John Rippentoe

Randy Holt

Benjamin Holt

Kim Scroggins

Andrea Holt

Aundrea Devore

Clayt Holt

DB Services

Jared Ellison

Madison May

Jacqueline Doe

Fibertech

Brent Rasche

Eric Mendel

Tabitha Devasier

Natalie Young

Landon Stone

Clint Obermier

Dylan Genet

Marin Automotive

Sheyla Costa

Pedro Feliciano

Daniel Costa

Art Ochoa 

Angel Perez

Joel Iglesias

Rightway Automotive

Drew Decatur

Your Free Gift for Signing Up

Sign up on our website, and you’ll receive FREE training on how to add just 5% more to every order. This small change can add up to big gains for your shop!

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