At Paradigm Consulting, we specialize in sales training designed exclusively for auto repair shops. We help your team maximize the potential of every customer interaction—whether in person, over the phone, or via email. Our tailored training empowers your entire staff to think like salespeople, identify customer needs, and confidently upsell additional services your customers may not even know they need.
Customer-Centered Sales Training: Equip your team to spot opportunities for upselling and cross-selling.
Office Staff Excellence: Learn how to handle calls, respond to emails, and schedule appointments effectively.
Sales Process Optimization: Increase the dollar value of every appointment with proven techniques.
Aldo Gomez brings years of experience in the auto repair industry and has helped hundreds of businesses boost their sales. His engaging and actionable training methods are proven to drive results, with clients often seeing a 10-30% or more improvement in repair sales and volume.
Let me briefly share my story so you know I’m not just practicing on you! This isn’t about me, though—it’s about helping you grow. Fair enough?
My parents moved to the U.S. from Tijuana, Mexico, in 1968. You’ve probably heard of Tijuana—the birthplace of the margarita, the Caesar salad, and home to the world’s busiest border crossing. They started out working in carnation fields, learning English at night school. Eventually, they worked for themselves—my dad as a landscaper and my mom as a house cleaner. Not the most glamorous careers, but they never complained. They taught us to embrace hard work and be proud of whatever we did.
I grew up speaking Spanish at home and learned English at school. I graduated high school, earned an AA degree at a community college, and followed my parents’ philosophy of hard work.
From a young age, I worked alongside my dad, at my uncle’s upholstery shop, as a fast-food cashier, parts manager, and construction project manager. But it wasn’t until I became a service advisor that I found my true calling: sales.
With strong work ethic, good manners, and a positive attitude, I discovered how easily I could connect with people. Clients appreciated my help, whether I was selling car repairs, managing projects, or simply making their day easier.
In 2018, the company I worked for provided sales training that changed my perspective. My trainer showed me that sales is about people and processes—not just charisma. I learned to use psychology and emotional intelligence to guide customers toward the best decisions for them. The keys were a strong philosophy, mastering the process, and being genuinely interested in people—plus good old-fashioned hard work.
Soon, I was helping colleagues with their sales, giving speeches at high schools, and even supporting my wife in her customer service role. My passion for sales grew, fueled by reading books by Zig Ziglar and Tom Hopkins, studying negotiation and psychology, and listening religiously to Jim Rohn.
In 2024, I founded Paradigm. It started humbly—just me and one client. Drawing on years of experience and a commitment to continuous learning, I became a 1099 contractor for the sales company that trained me. I worked with clients across industries, testing and refining my methods. My obsession with sales led me to teach everything from automotive repair sales to biological testing facilities. I realized I could train anyone in the right business to succeed.
Are you ready to take your skills to the next level?
2021 (5)
Autoexcel
Cole Barrett
iAutohaus
Jon X
Zimmerman
Steve Sheriff
Ken Mckean
Aiden Roberts
2022 (21 New)
iAutohaus
Trent Pfauser
Jimil Everette
Autoexcel
Matthew Atwood
Corechem
John Rippentoe
Randy Holt
Benjamin Holt
Kim Scroggins
Andrea Holt
Aundrea Devore
Clayt Holt
Hoover Automotive
David Farino
Bailey Calkins
Marin Automotive
Sheyla Costa
Pedro Feliciano
Daniel Costa
Art Ochoa
Angel Perez
Joel Iglesias
Second Chance
Carrie Diamond
Jon Storms
Zimmerman
Steve Sheriff
Ken McKean
Bill Latchew
2023 (26 new)
A+ Auto and Diesel
Jose Maldonado
Alarm N/E
Nate Bettis
James Curtiss
Tom Gagliardo
Tyler Santos
Asmark
Brian Mason
Matt Bristow
Autoexcel
Matthew Atwood
Corechem
John Rippentoe
Randy Holt
Benjamin Holt
Kim Scroggins
Andrea Holt
Aundrea Devore
Clayt Holt
DB Services
Jared Ellison
Madison May
Jacqueline Doe
Fibertech
Brent Rasche
Eric Mendel
Tabitha Devasier
Natalie Young
Landon Stone
Clint Obermier
Dylan Genet
Germantown Aesthetics
Jana Fletcher
Angie Plowman
Ashleigh Brown
Jackie Foster
Cristina Camacho
Erica Edwards
Laguna Niguel
Daniel Wallis
Marin Automotive
Sheyla Costa
Pedro Feliciano
Daniel Costa
Art Ochoa
Angel Perez
Joel Iglesias
Matthews Mobile
Jesse Matthews
Second Chance
Carrie Diamond
Jon Storms
Mark Blair
Specialty Transport
Malachi Green
2024 (1)
A+ Auto and Diesel
Jose Maldonado
Alarm N/E
Nate Bettis
James Curtiss
Tom Gagliardo
Tyler Santos
Autoexcel
Matthew Atwood
Corechem
John Rippentoe
Randy Holt
Benjamin Holt
Kim Scroggins
Andrea Holt
Aundrea Devore
Clayt Holt
DB Services
Jared Ellison
Madison May
Jacqueline Doe
Fibertech
Brent Rasche
Eric Mendel
Tabitha Devasier
Natalie Young
Landon Stone
Clint Obermier
Dylan Genet
Marin Automotive
Sheyla Costa
Pedro Feliciano
Daniel Costa
Art Ochoa
Angel Perez
Joel Iglesias
Rightway Automotive
Drew Decatur
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